Vision

• To pioneer and serve as a catalyst and driving force in Malaysia’s leisure and tourism sector by developing, managing and operating leading theme parks and attractions within Malaysia.

Mission

• To reinvent Malaysia as a premier destination of choice for theme park attractions by leveraging on both international and local brands and enhancing family focused activities catered towards the interest of various age groups.
• To market national culture, heritage and nature-based assets as a highlight of the Malaysian tourism experience.
• To spur socio-economic growth by nurturing creative local talent, creating new job opportunities and complementing surrounding local businesses and existing leisure and tourism offerings.